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Welcome to the Journal of Branding, Advertising, and Strategic Research in Organizations (J-BASRO)

The Journal of Branding, Advertising, and Strategic Research in Organizations (J-BASRO) is a premier academic publication dedicated to advancing knowledge and fostering innovation in the fields of branding, advertising, and strategic management within organizations. We aim to bridge the gap between theoretical research and practical application, offering valuable insights for both scholars and industry professionals.

J-BASRO covers a diverse range of topics, including:

Branding Strategies: Research on brand development, brand equity, and branding's role in securing competitive advantage.

Advertising Innovations: Analysis of both traditional and digital advertising, media's influence on consumer behavior, and new trends in advertising technology.

Strategic Organizational Research: Studies on leadership, management strategies, corporate governance, and decision-making processes that fuel organizational success.

Consumer Behavior: Understanding the impact of branding and advertising on consumer preferences and purchase decisions.

Global Marketing: Exploration of international branding and advertising strategies, including cross-cultural marketing initiatives.

We invite contributions from researchers, marketers, business leaders, and consultants. J-BASRO serves as a platform for the exchange of cutting-edge ideas and best practices in the dynamic fields of branding and organizational strategy. Each issue features peer-reviewed articles, case studies, and thought leadership that advance the understanding of how strategic branding, advertising, and management drive long-term success across industries.

Join us as we explore the evolving landscape of branding and strategy in today's global market.